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Diamond Jewellery Self-Gifting   - New Trends

Diamond Jewellery Self-Gifting - New Trends

New research just published by diamond guru’s, the De Beers Group have identified a shift in the trend of purchasing diamonds.De Beers CEO Bruce Cleaver advises “While the giving of diamond jewellery as a token of love and commitment continues to constitute the majority of purchases, it’s encouraging to see these additional sources of demand emerge. It’s also great to see women buying more diamond jewellery for themselves in recognition of their achievements, or simply because they want to …
14th Sep 2017 | Posted by Andy Woodman, Ophir Jewellery